Anchor Butter, a trusted dairy staple in Malaysia, brings the rich, creamy taste of New Zealand's finest cow's milk to Malaysian kitchens. Renowned for its exceptional quality and versatility, Anchor Butter is a favorite among home cooks and professional bakers alike, enhancing both traditional Malaysian delicacies and modern culinary creations. From its smooth spreadability to its deep, satisfying flavor, Anchor Butter Malaysia is committed to delivering the premium dairy experience that discerning consumers have come to expect
Team Member
As a CX Architect whose in charge of the Front End Design (Ui/UX) at Monolith Digital, I was instrumental in the creation of a dedicated microsite for Anchor Butter Malaysia's "Rasa Tersemat Di Hati" Aidilfitri campaign.
Creative Direction: Spencer Edwin
Art Direction, Project Manager: Lisa
Developer: Lee Zhi Eng
Front-End Designer, Copy Writer: Sam Aswad
Graphic Designer: Pei Yong
Project Overview:
This project involved designing and developing a temporary, campaign-specific microsite aimed at engaging Malaysian consumers during the festive Aidilfitri period. The "Rasa Tersemat Di Hati" (A Taste Etched in the Heart) campaign sought to evoke nostalgia, warmth, and the joy of shared moments and traditional baking associated with Hari Raya, with Anchor Butter at its core.
My key contributions and the microsite's objectives included:
Presented engaging Aidilfitri-themed content and recipes highlighting Anchor Butter.
Facilitated interactive elements like contests and pantun sharing, fostering community engagement.
Reinforced Anchor Butter's brand values and its association with festive traditions.
Ensured a seamless and responsive user experience across all devices.
The microsite served as a central hub for the campaign, driving brand engagement, recipe discovery, and fostering a deeper emotional connection between Anchor Butter and its Malaysian audience during a significant cultural celebration.
First in Malaysia
Generating Pantun using A.I.
We are proud to introduce a pioneering AI-driven platform, the first of its kind in Malaysia, capable of generating authentic and culturally relevant pantun. This innovation represents a significant advancement in the application of artificial intelligence to preserve and promote traditional Malay literary forms.
User Journey
Website Design
My role as UI/UX Designer included the creation of a campaign-specific microsite for Anchor Butter Malaysia's "Rasa Tersemat Di Hati" Aidilfitri campaign.
