Website Revamp:
Sabah Tea Resort
As the UI/UX Designer at Monolith Digital, I led the website revamp for Sabah Tea Resort. This marked my inaugural project with the company and was an exciting opportunity to transform the online presence of this unique tea plantation and resort, nestled by Mount Kinabalu.
Team Members
This project, my first with the company, was an exciting challenge we tackled with a focused team. Together, we reimagined the digital face of their tea plantation and resort, uniquely situated on a hill close to Mount Kinabalu and celebrated for its natural beauty. Our shared goal was to create a more intuitive and captivating online experience for potential visitors.
Creative Direction: Chris Ong
Project Manager: Sui Ying
Developer: Lee Zhi Eng
Designer: Sam Aswad
Website Design
Sabah Tea Resort Website Revamp
As the UI/UX Designer at Monolith Digital, I spearheaded the comprehensive website revamp for Sabah Tea Resort. This exciting undertaking involved collaborating with a small but dedicated team to reimagine the digital face of their unique tea plantation and resort. Uniquely situated on a hill close to Mount Kinabalu and celebrated for its natural beauty, our goal was to create a more intuitive and captivating online experience for potential visitors.
Project Overview & Design Goals
The existing online presence for Sabah Tea Resort didn't fully capture the serene beauty, unique activities, and distinct charm of the property. My role in this revamp was to directly address these gaps by focusing on:
Modernizing the UI: Implementing a fresh, contemporary visual design that mirrors the natural aesthetic and tranquility of the resort. This included an updated color palette, typography, and captivating imagery to resonate with visitors.
Enhancing UX & Navigation: Redesigning the site's information architecture to simplify how users discover accommodations, activities, dining options, and booking processes. We prioritized clear calls-to-action and a streamlined user journey for effortless exploration.
Optimizing for Mobile Responsiveness: Ensuring a flawless and engaging experience across all devices, from desktops to tablets and smartphones, acknowledging diverse user access points.
Improving Visual Storytelling: Utilizing high-quality photography and compelling content to powerfully showcase the resort's key attractions, such as guided tea factory tours, immersive nature trails, breathtaking views of Mount Kinabalu, and the unique hillside accommodations.
Streamlining the Booking Process: Simplifying the path from initial Browse to confirmed reservation, making it more intuitive and reducing potential user drop-off.
Through these focused efforts, the revamp aimed to significantly elevate Sabah Tea Resort's digital presence, making it a more inviting and efficient platform that inspires potential guests to experience this unparalleled natural haven.