Website Revamp
Spritzer Online Store
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
The Team
As the UI/UX Designer at Monolith Digital, I undertook the e-commerce website redesign for Spritzer, Malaysia's leading mineral water brand. The goal was to enhance their online store's usability and visual appeal, providing customers with a seamless and engaging shopping experience for their wide range of natural mineral water and bottled drinking water products. This project focused on optimizing the journey from product discovery to purchase, ensuring the digital platform accurately reflects Spritzer's brand leadership and commitment to natural hydration.
Creative Direction: Chris Ong
Digital Director, Project Manager: Adwin Chow
Project Manager, Designer: Sam Aswad
Graphic Design: Alex, Putri Delima
Prototype / Wireframe
Website Design
Modernizing Visuals & Brand Alignment: Implementing a fresh, clean, and modern aesthetic that aligns with Spritzer's brand identity as a natural, refreshing, and reliable source of hydration. This involved updating color palettes, typography, and imagery to create a more inviting and trustworthy shopping environment.
Enhancing User Experience & Navigation: Streamlining the overall user flow from landing on the site to completing a purchase. This included simplifying product categorization, improving search functionality, and optimizing the checkout process to reduce friction and improve conversion rates.
Optimizing Product Presentation: Redesigning product pages to clearly showcase product benefits, variations (e.g., bottle sizes, pack types), and pricing, utilizing high-quality visuals and concise descriptions to aid purchasing decisions.
Improving Mobile Responsiveness: Ensuring a fully responsive design that provides an intuitive and efficient shopping experience across all devices, acknowledging the prevalence of mobile e-commerce.
Building Trust & Credibility: Integrating elements that reinforce Spritzer's reputation as a trusted brand, such as clear delivery information, customer support access, and potentially customer reviews or testimonials.
Promoting Key Campaigns & Bundles: Designing flexible modules to highlight promotions, special offers, and product bundles, encouraging larger purchases and engaging with seasonal campaigns.
The previous Spritzer e-commerce platform, while functional, presented opportunities for significant improvement in terms of modern design, user experience, and conversion optimization. The redesign initiative aimed to directly address these areas, with a focus on:
Project Overview & Design Goals
Through this comprehensive redesign, we aimed to not only elevate Spritzer's online retail presence but also to significantly improve customer satisfaction and drive higher sales by making the online shopping experience as clear, enjoyable, and efficient as possible.