Mind stretcher (Singapore)
Website Revamp
At Monolith Digital, my role as UI/UX Designer involved leading the website revamp for Mind Stretcher. This project focused on transforming the online platform for Singapore's leading provider of pre-primary and K-12 academic enrichment and student care services. With a history of serving over 200,000 students since 2002 across its extensive range of online and in-person programs, the aim was to significantly enhance its digital presence, making it more intuitive and visually appealing for its diverse audience.
The Team
The primary goal of this revamp was to modernize Mind Stretcher's digital presence, making it more intuitive and engaging for parents and students while accurately reflecting the brand's leadership and extensive offerings.
Creative Direction: Chris Ong
Project Manager: Chin Yee
Digital Director: Adwin Chow
Designer: Sam Aswad
Project Overview & Design Goals
The existing Mind Stretcher website, while providing information, no longer adequately supported their growth and the diverse range of services offered. My role in this project was to address these challenges by focusing on:
Elevating UI/UX: Crafting a fresh, contemporary user interface that instills confidence and trust, aligned with an educational institution's professional standards. We focused on clear hierarchies, accessible design, and an engaging visual language.
Streamlining Navigation & Information Architecture: Redesigning the site structure to simplify the discovery of programs, locations, student care services, and online learning options. This involved extensive user flow analysis to ensure a seamless journey for prospective and current clients.
Optimizing Program Discovery: Creating intuitive ways for parents to filter and find specific programs (e.g., academic enrichment, tutorials, student care) relevant to their child's age group and academic level.
Enhancing Mobile Responsiveness: Ensuring a flawless and consistent user experience across all devices, acknowledging that many parents access information on the go.
Improving Content Presentation: Showcasing Mind Stretcher's rich history, testimonials from over 200,000 students served, and the expertise of their educators in a compelling and credible manner.
Through this revamp, we aimed to not only enhance Mind Stretcher's online aesthetic but also to significantly improve usability, making it easier for parents to navigate their extensive offerings and enroll their children in the best-fit programs.
